Frame TVs: Where Art Meets Technology | Advanced AV & Automation

For years, televisions were considered an eyesore in beautifully designed spaces. Big black rectangles dominated living rooms and bedrooms, clashing with décor when they weren't in use. That all changed with the introduction of Frame TVs.

At Advanced AV & Automation, we've seen Frame TVs quickly become one of the most requested upgrades in custom homes. They combine high-performance video with elegant design, allowing technology to disappear into the background when not in use.

What Is a Frame TV?

A Frame TV, like Samsung's popular model, looks like a piece of art when turned off. With slim bezels, customizable frames, and a built-in art mode, the TV transforms into a painting or photograph that blends seamlessly into your space.

Key Features

Art Mode

Displays curated artwork, family photos, or digital collections when the TV isn't in use. Brightness sensors adjust to match ambient light so it looks like real art.

Custom Frames

Choose from wood, metal, or modern frame styles to match your home's interior design exactly.

Slim Mounting

Mounts flush to the wall like a picture frame — no gap, no cables, no visible hardware.

4K QLED Display

Don't let the art mode fool you — stunning 4K QLED picture quality with vibrant colors when you're ready to watch.

Why Homeowners Love Them

Design-friendly: Perfect for living rooms, dining rooms, or bedrooms where a large, obvious TV would feel out of place.
Dual purpose: Works as both artwork and entertainment center without compromise.
Customizable: Rotate through personal photos, seasonal artwork, or curated collections to keep the room fresh.

The Builder Advantage

Frame TVs are especially appealing in model homes and luxury builds. They allow builders to showcase entertainment technology without disrupting interior design, and buyers immediately see how technology can integrate without sacrificing style. Pre-wiring for Frame TVs ensures easy installation with completely hidden cabling.

A Real-World Example

A family in Houston wanted a TV in their formal living room but didn't want it to dominate the space. We installed a 75" Frame TV with a walnut frame to match their furniture. Now the room doubles as an elegant sitting area with rotating artwork — and converts instantly into a theater for family movie nights.

— Rick Cassani, Advanced AV & Automation

Integration with Smart Homes

Frame TVs pair beautifully with automation systems like Control4. Homeowners can turn the TV on and off with a single button or voice command, program Art Mode to activate automatically when not in use, and include the TV in scenes like Movie Night or Game Day — all from one app.