Why Frame TVs Are the Perfect Blend of Technology and Design

For years, televisions were considered an eyesore in beautifully designed spaces. Big black rectangles dominated living rooms and bedrooms, clashing with décor when they weren’t in use. That all changed with the introduction of Frame TVs.

At Advanced AV & Automation, we’ve seen Frame TVs quickly become one of the most requested upgrades in custom homes. They combine high-performance video with elegant design, allowing technology to disappear into the background when not in use.

What Is a Frame TV?

A Frame TV, like Samsung’s popular model, looks like a piece of art when turned off. With slim bezels, customizable frames, and a built-in art mode, the TV transforms into a painting or photograph that blends seamlessly into your space.

Key Features

1. Art Mode

   • Displays curated artwork, family photos, or digital collections when the TV isn’t in use.

   • Brightness sensors adjust to match ambient light, so it looks like real art instead of a glowing screen.

2. Custom Frames

   • Choose from wood, metal, or modern frame styles to match your home’s interior design.

3. Slim Mounting

   • Frame TVs mount flush to the wall, like a picture frame, for a sleek, finished look.

4. High-Quality Display

   • Don’t let the art mode fool you—these TVs are packed with 4K QLED technology for vibrant colors and stunning clarity when you want to watch movies or sports.

Why Homeowners Love Them

• Design-Friendly: Perfect for living rooms, dining rooms, or bedrooms where homeowners don’t want a large, obvious TV.

• Dual Purpose: Works as both artwork and entertainment center.

• Customizable: Rotate through personal photos, seasonal artwork, or curated collections to keep the room fresh.

The Builder Advantage

Frame TVs are especially appealing in model homes and luxury builds:

• They allow builders to showcase entertainment technology without disrupting interior design.

• Buyers immediately see how technology can integrate without sacrificing style.

• Pre-wiring for Frame TVs ensures easy installation with hidden cabling.

Real-World Example

A family in Houston wanted a TV in their formal living room but didn’t want it to dominate the space. We installed a 75” Frame TV with a walnut frame to match their furniture. Now, the room doubles as an elegant sitting area with rotating artwork—and converts instantly into a theater for family movie nights.

Integration with Smart Homes

Frame TVs pair beautifully with automation systems like Control4. Homeowners can:

• Turn the TV on/off with one button or voice command.

• Program “Art Mode” to activate automatically when not in use.

• Include the TV in scenes like Movie Night or Game Day.

📞 Want a TV that disappears into your décor? Call Advanced AV & Automation at (281) 794-3036 or email rick@advancedava.com to learn more about Frame TV installations.